From a Tampa paper shop to a $120M startup exit to the layoff that ended it—what The Paper Seahorse taught me about the difference between competence and coherence, and why one of them actually lasts.

Lyft, CVS, Costco: when capability is everywhere, values win. Why meaning is becoming the real reason customers choose one brand over another.

Competing on price alone is a race to the bottom. Here's how we repositioned italist—a luxury fashion ecommerce platform—from a savings site to a destination for discovery, growing revenue 5× in five years.

Two weeks ago, I officially launched English Public—narrative strategy for organizations shaping complex public conversations. Some replies were affirmative. Others asked: "Isn't this just marketing and communications with a lofty wrapper?"